How to Define Your Personal Brand:
Gone are the days where the only things that needed branding were the products in advertisements. In today’s world – whether you are living your life out loud online or still sticking to the traditional “person-to-person” interaction – impression is everything. Professionally, people want to know who you are, what you can do, how you do it, and what you want to be associated with. This self-summary is not an easy process. It can be complex and quite costly – not all of us can afford a life coach.
Fortunately, PricewaterhouseCoopers has created a free Personal Branding Workbook that you should consider if you are still trying to define who you are for potential employers and professional networks alike. The workbook will start you off by exploring your strengths and weaknesses. You with, then, move on to what principles and values define you and what you are passionate about and your purpose. Finally, you will bring this all together to formulate your brand.