6 months ago
More than 500 million people across sub-Saharan Africa lack access to electricity and the International Energy Agency expects that number to increase to 700 million by 2030. Since extending the grid to them would cost billions of dollars, micro-scale, off-grid power from solar is often the only viable answer to energy poverty.
In countries like Uganda, where only 20% of the population has an on-grid connection, there’s undeniable potential for solar to leapfrog traditional energy provision models; however, affordability, perceptions of low quality and the absence of last-mile distribution and maintenance networks are curtailing development.
These are the very problems that SolarNow was founded to solve. A Dutch company with its head office in Kampala and core operations in Uganda and Kenya, it sells high-quality solar solutions to fit the needs of rural households and small entrepreneurs — from 50Wp small solar home systems capable of powering a radio, phone and a number of lights to 10kWp systems that can power productive appliances and offices. These systems are offered including a range of SolarNow branded consumer electronics, including televisions, fridges, flat irons, shavers and water pumps.
Crucially, SolarNow also provides credit that allows client to spread payment for their products over 24 months. Together with a network of 66 branches (950 FTE) in Uganda and Kenya and a price plan that includes full installation and service, backed by a unique five-year warranty, SolarNow has all the pieces in place to take optimal advantage of this unique market opportunity. The company already serves over 35,000 clients and plans to roll out its operations into other African countries during the coming years.
SolarNow increasingly serves the entrepreneurial class. Clients in this segment experience more economic benefits from our solutions, and customer lifetime value is generally higher, as opposed to selling smaller products to the lower end of the market. In order to better serve this market, SolarNow is moving from a product led strategy to a customer led strategy, where the Marketing Director plays a key role in setting the direction for the business in terms of client centricity, customer segmentation and value proposition design.
Apart from developing this customer led strategy and value proposition, the Marketing Director’s tough job is to drive behaviours of leadership and staff in the organization towards a customer led culture.
The Marketing Director leads the Marketing Team, who constantly analyse the margin potential, needs and characteristics of the various client segments, to come to attractive value propositions matching the needs of the selected client segments and generating attractive customer lifetime value to the company.
The Marketing Team is further responsible for the branding and communications strategy, including lead generation leveraging social media and partnerships. The team keeps a close eye on competition and constantly identifies new opportunities for channels, branding, and partners.
Reporting to the COO, the Marketing Director builds the sustainable foundation for highly effective strategic marketing in the company. The Marketing Director is a key advisor in strategic decision-making and promotion into the company’s managing board shall be considered within 24 months.
Someone who cares deeply about improving livelihoods in Africa and brings more than passion to the role: have the grit and resilience to do this work.
Someone who has a deep curiosity and proven excellence if it comes to understanding clients and developing value offers that answer clients’ needs. Should also be a dynamic team worker, who can create excitement about new ideas amongst different types of people, and, as a result, gets things done.
Have a proven track record of success in senior marketing roles and an entrepreneurial mindset with the ability to spot original branding opportunities. Ideally having worked in a strategic marketing director role in an established FMCG/B2B business, don’t mind working in a complex, constantly changing and resource- constrained environment.
Someone who loves to make people around them performs better by constant training, coaching, and ensuring underperformance does not occur. Should be a persistent problem-solver, a direct and candid communicator, able to be hands-on without getting lost in the weeds.
What to expect
SolarNow offers a dynamic role in a high potential, high-impact for-profit business in a fast-growing market. The Marketing Director will be based in Kampala, but the job requires intensive travel across East Africa. The company offers a market conform package consisting of salary, medical insurance and performance-based incentives.