CLIENT: Mall for Africa
REQUIREMENT: Country Manager
The Client MallForAfrica is Africa’s global e-commerce solution. Founded in 2010 by Nigerian brothers Chris and Tope Folayan, it provides a platform through which African consumers can purchase items directly from international online retailers that would otherwise be inaccessible. In 2017, MallForAfrica set up operations in Kenya, serving as a hub for East Africa.
The Challenge E-Commerce is a new and growing industry in East Africa, but MallForAfrica needed a strong Country Manager with an understanding of e-commerce and a track record of successfully setting up a business. S/he needed to be highly entrepreneurial and able to build something from scratch, as well as someone that could take an analytical approach to understanding the different East African markets and their customer needs.
The Results KCH conducted a comprehensive mapping of the e-commerce space across East Africa, as well as reached out to our networks and referral sources from the industry. Naomi came through a referral, and offered all the skillsets MallForAfrica were looking for. She was a serial entrepreneur, having worked with the Naspers Group to set up a newly proposed e-commerce business, as well as having built and managed several online businesses of her own. After having taken some time out to focus on her family and volunteer her skills within the social entrepreneurship and education space, Naomi was now ready for the next challenge.