Client: Azuri Technologies
Sector: Renewable Energy
Requirement: PR & Marketing Manager
The Client Azuri Technologies is delivering a revolutionary PayGo solar power technology and business model to off-grid emerging markets, enabling users to benefit from clean renewable energy and simultaneously reduce their energy spend. Headquartered in Cambirdge, UK, Azuri has successfully set up in multiple countries in Africa, and is now in expansion phase.
The Challenge With the company in expansion phase, Azuri needed a dynamic PR & Marketing Manager to develop and execute on a marketing strategy for East Africa. S/he needed to have experience with BTL and ATL marketing, strong media contacts and PR experience, digital marketing knowledge, and the ability to work independently in an entrepreneurial setup where they not only developed marketing plans but rolled up their sleeves and implemented them as well.
The Results KCH approached and assessed candidates from agency and industry, trying to find someone with the right mix of PR and Marketing experience, but more importantly someone that could apply their skillset to a new and fast-changing environment. Margaret was the perfect fit, with her passion, focus and ability to execute. As a Kenyan who had Come Home, she had international experience in digital marketing and brand strategy, but had also worked in the local market and built up her networks on the ground. After a few years in an agency setting, she was excited to work with a small but talented team, gain regional experience, and help further the success of a company whose mission she was passionate about.